On 17th August 2020, Made will launch a digital exhibition “with a big difference” called Backing Britain 2020 Live - an immersive experience between the digital and physical. For all of our members who will be involved, there are various ways which you can use the Backing Britain logo to promote your involvement in this virtual event.
All paid members can use the standard Backing Britain logo, whilst the Backing Britain 2020 Live logo is for those members who are exhibiting at our Virtual Expo Hall.
To download the Backing Britain or Backing Britain 2020 Live logo, log into your Made in Group account and go the "Backing Britain 2020 Live" folder of the resources section. Please also download the brand guideline book from here to familiarise yourself with how to use the brand and logo correctly.
As well as the Backing Britain logo, there are also multiple ways that paid members are able to maximise on the value of their membership by using the Made in Group logo. When using one of the Made in Group’s brands, these members can promote with either a ‘Proud’ or ‘Follow’ badge. Both of these files can be accessed from the ‘Resource folder of your ‘Dashboard’. There is also an image available at the bottom of this article.
Keep reading to discover 7 of the many ways that paid members can use the Backing Britain logo for their business.
1. Link to Your Main Website
Linking your personalised Made in Microsite to your company’s main site is a fantastic way to promote your membership whilst simultaneously maximising traffic, publicising your membership and supporting SEO. The Backing Britain logo gives you a fantastic opportunity to place this link on your site.
If you are backlinking between your microsite and business’ main site, then this will maximise your traffic on both sides of the coin. Any SEO benefits will be even greater if Google deems that your microsite serves a unique purpose, with unique content.
2. Clothing
Brand recognition and promotion of your brand aligned to Backing Britain or ‘MADE IN’ can be very powerful when used day to day on workwear and clothing accessories. Our members frequently add high visibility jackets and daily workwear to endorse themselves as a proud advocate of midlands manufacturing.
3. Email Signature
Why not promote your involvement in Backing Britain Live 2020 whilst simultaneously showing you support for industry success. Placing the Backing Britain logo into your email signature will go a long way to promote yourself as an active manufacturing industry advocate to business affiliates and potential customers.
4. Commercial Livery
Your brand on the move! This can be a great tool to showcase, promote and align your brand Backing Britain and the Made in Group, regardless of where you are.
Specific file types would be needed for these applications. Get in touch and request our logo pack if you require these files.
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5. Get Social
A major benefit of being a Made in Group member is the exposure you have unlimited access to. Create social cards to align yourself with Backing Britain and be seen by over tens of thousands followers group wide.
If you are attending Backing Britain 2020 Live, or want to simply shout about being a member, branded graphics will promote you and help you reach a wide audience. Tag us in your posts on twitter - @madeinthemids and @madeinyorks and using the hashtags #mimfamily and #miyfamily respectively so we can share with the wider community. Ask us today if you would like access to these graphic cards.
6. Important Documents
Adding the Backing Britain logo to your important documents and contracts can be wholly effective in promoting your support for the midlands industry to business associates and clients. You can also add the logos to your business cards as well.
We ask that members try to insert the affiliate logos in the bottom left corner of documents.
7. Promotional Products
There are many other company products which you can place the Backing Britain Logo onto in order to promote your membership, which have not made this list. The likes of stationary, mugs and even phone cases are some great places to show off your involvement in supporting industry. Take a look at some of our Made in Group products below to give you some inspiration!
Download Brand Value Today
To download the Backing Britain or Backing Britain 2020 Live logo, log into your Made in Group account and go the "Backing Britain 2020 Live" folder of the resources section.
All paid members can use the standard Backing Britain logo, whilst the Backing Britain 2020 Live logo is for those members who are exhibiting at our Virtual Expo Hall.
If you have any further questions on brand guidelines or how you can or cannot use the Backing Britain or Made in Group logos, then please consult with the team. Please also download the brand guideline book from the Resources section to familiarise yourself with how to use the brand and logo correctly.
Backing Britain 2020 Live
On 17th August 2020, Made will launch a digital exhibition “with a big difference” called Backing Britain 2020 Live - an immersive experience between the digital and physical.
To find out more about the event, you can watch the video from CEO Jason Pitt who talks about the event in detail:
https://www.youtube.com/watch?v=PRAgklEiZ34&feature=youtu.be
You can also access tickets by clicking on the link below: