Made Masterclasses are an event format which aims to distill the latest, most important best practices to members of MIM and MIY, straight from the mouths of industry leading speakers.
These events have been traditionally held virtually, however, three members of Made in Group are joining forces to hold the first ever in-person Made Masterclass - taking place in Leeds on Tuesday 8th March 2022, 8:30am-10:30am - titled Strategy to Sales in Manufacturing.
What?
Sales and marketing communications are the lifeblood of a successful entrepreneurial manufacturing business. It is important to segment your market, prioritise your efforts and engage with potential customers in relevant and meaningful ways. But how do you build an effective sales strategy, ensure that you reach your target audience and deliver the best results? Find out more at this Made Masterclass, titled Strategy to Sales in Manufacturing.
Who?
Bringinging together expertise of patrons and members of the Made in Group this Masterclass includes representatives from MIY patrons Clarion and The Partners Group and MIY member Rocol. Guest speakers include:
• Steve Crow, Strategy Director at Clarion will share over 35 years’ experience in strategy and sales. His topics will cover how to differentiate yourself; how to analyse, segment and target the market; and how to add value.
• Karen Tinkler, Director at The Partners Group will discuss how you can understand your target market’s pain points, shape your message and communicate this to your audience.
• Shaun Heys, Marketing Communications Manager at ROCOL will provide a real-world example of what segmentation looks like in a UK manufacturing business and how it guides sales and marketing strategy.
Where and when?
Elizabeth House, 13-19 Queen Street, Leeds LS1 2TW
Tuesday 8th March 2022, 8:30am-10:30am.
If you have any questions, please contact [email protected]