As an exhibitor for Backing Britain Live 2020, you have access to your own Eventbrite tracking link. These custom links give exhibitors a measurable way of promoting their attendance at the Backing Britain virtual exhibition and obtaining a wealth of personal leads.
Just as it was in the physical world, sales generation is still going to be a key part of anyone's ROI when it comes to a Virtual Exhibition. However, now we are networking through a screen, there are a few things that exhibitors at our upcoming Live Digital Business Festival need to do differently to ensure that they are maximising lead generation.
When you post content to your social media, newsletters or email signature, you should include your tracking link for people to sign up as a visitor to the Backing Britain event. Visitors click on your tracking link, are then directed towards our official Eventbrite ticket page. From here, they sign up as a visitor, in the backend; however, the delegate gets assigned to you. Within seven days of the show starting, we email you the list of delegates who booked onto the show from your tracking link. You get a list of contacts before the show starts.
Using your unique tracking link is an effortless way for you to help promote your business and gain a qualified list of prospects ahead of the show. However, it is important to remember that, if someone else gets to your prospect before you do, then they will have that data served up to them as a warm lead. Ultimately, if you don’t make the most of your tracking link then your competitors will take your prospects into their lead pot… So get promoting quick!
Tracking link competition: a Brompton B75 Folding Bike - worth over £700 - is on offer to the exhibitor who gets the most delegates to register for free tickets through their tracking link.
To win this “mother of all folding bikes” your company must get the most delegates to register for free tickets through your tracking link. Here's a few ideas as to what you could do to achieve this:
- Social media - Create a social campaign promoting your presence at the exhibition and include your tracking link.
- Press Release - Create a press release announcing what customers can expect from your stand.
- Email campaign - Email your current customers and prospects in a newsletter format.
If you need to resent your tracking link, simply email [email protected]. You can also get in touch with Joe for support with putting together a press release which promotes your company’s involvement in this virtual exhibition - offering an ideal place to put your tracking link!