Made in Group have recently widened our Backing Britain campaign to empower members and have developed a suite of logos and brand guidelines so that you can show your support for British industry.
The campaign has taken on a new meaning since the pandemic; we wanted to repurpose a logo we previously created and give you a brand resource to help market and promote your business.
We are mainly focussed on reshoring, shortening supply chains and celebrating manufacturing heroes. It's never been more critical that we support one another through these difficult times.
Backing Britain allows a broader range of companies to support a Made in Britain message; it shows that you are Backing Britain, and there are many ways you can do this.
What Is the Purpose of Using the Backing Britain Logo?
Backing Britain is powerful; people around the world respect our standards in quality, reliability and employee welfare.
Displaying the 'Backing Britain' marque is a great way to boost morale in your workforce, community, supply chain and customer base.
It's also an easy way for you to increase your online presence and generate new content without increasing your overheads.
Who Can Use the Logo?
Every member regardless of membership level has full and exclusive use of this logo.
Once you have done something with the logo, please do share this with us either directly or on social media. We will give you a shout out.
Made in Group look forward to hearing as many stories of success and overcoming adversity as possible. We are collecting these stories now for a special 100 page printed publication we are producing for our digital expo in August.
Members who have a virtual stand at our Backing Britain 2020 Live virtual expo can also use this version of the logo.
Where Can I Access the Logo?
You can download all of the full range of logos by logging into your Made account and then clicking resources from your user dashboard.
We have prepared a brand book with all the guidelines on how to use the logo. We have also included high-resolution images in different formats to make it easy for you to apply to any application. We've included some ideas in our brand book, but get creative. Everything from your workwear, so key workers to adding to your website, blog posts and add to all of your email signatures.
Read this article to get some inspiration on some of the best ways to use the Backing Britain logos for your business: http://madeingroup.madeinyorkshire.com/news/7-ways-you-can-use-the-backing-britain-logo
Shoutout to Direct Air, who recently put the Backing Britain logo on their website to promote themselves as proud supporters of British industry!
Tickets Available for the Live Digital Business Festival
On 17th August 2020, Made will launch a digital exhibition “with a big difference” called Backing Britain 2020 Live - an immersive experience between the digital and physical. Backing Britain 2020 Live is an entirely new concept in terms of attending an exhibition. We are going to illustrate the entire exhibition hall with booths, interactive seminar room and networking areas on the web.
To find out more about the event, you can watch the video from CEO Jason Pitt who talks about the event in detail:
https://www.youtube.com/watch?v=PRAgklEiZ34&feature=youtu.be
You can also access tickets by clicking on the link below:
