B2B social selling via Linkedin has accelerated over the past year or so, and with all eyes on manufacturing to propel the journey to net-zero, capitalising on digital social selling is more important now than ever. Keep reading to discover 5 powerful habits to master B2B social selling on Linkedin.
There's no doubt that over the last 18 months everyone has had to get used to digital platforms that they rarely used before. Take Zoom for example, challenges brought on by the pandemic meant that business had no choice but to host meetings, webinars and discussions online. Though it took some getting used to, businesses managed to master communication via zoom, with many even being able to diversify their capabilities and markets they supply to during a very challenging time.
Like zoom, many people turned to Linkedin to prospect, build relationships and sell in a virtual world. Whilst many people are waiting for things to go “back to normal”, we believe digital is here to stay. And if we don’t act now, we could be left behind.
For example, A recent report revealed that in as little as three years, 85% of companies will be selling in a hybrid format. And ⅔ of a customer’s journey is already digital, from order process and research to reorder process. With digital revealing itself to be deeper and more embedded than ever before, social selling via Linkedin will soon be the new “normal”.
To help you get a head, we have set out 5 powerful habits for you to adopt on Linkedin to start your journey of B2B social selling on the platform. In short, you should…
Not Just Post About How Great You Are
Comment, Like, Comment, Like, Comment, Like
Join and Engage in Groups
Add Every New Customer to Your Network
Use Introductions Carefully
Explore our top 5 habits further by watching our 30 minute masterclass - Linkedin - Interacting with B2B