The reality is that social distancing and the current climate has meant that holding a physical exhibition, as we did before, is no longer possible. Business operations need to adapt and be dynamic in order to follow suit with this change - which is why networking has gone virtual.
As CEO Jason Pitt has said, "The Made in Group has always had a strong technology focus.” We pride ourselves on offering state of the art digital communication, marketing, and networking solutions to our members.
In response to this demand, backing Britain 2020 Live will be hosted on www.backingbritain.com where the entire exhibition hall will have virtual access to booths, interactive seminars and networking areas all accessible on the website. The process will be very user friendly and easy to navigate around.
Not only will visitors have a unique experience online, but will also receive physical goodie bags to their door which includes: The Backing Britain 2020, 100 pg book - consisting of positive manufacturing news and information about exhibitors, a large printed poster of the exhibition hall, a Backing Britain lanyard and social posters and more.
With more than 30 planned events over 2 weeks, some of the key elements of the exhibition will include:
- Virual Expo Hall: A tactile and immersive digital exhibition experience, to help us unite, retain continuity and forge new connections
- Webinars: Thought leadership and guidance on all the hot topics as we move forward from the issues of Corona
- Conferencing: Over 30 planned events to help the community stay connected and strong through this adverse time
- Round Table Discussions: It’s more vital than ever we keep the conversation going, we’re planning round tables with key participants
On 17th August 2020, Made will launch a digital exhibition "with a big difference” called Backing Britain 2020 Live - an immersive experience between the digital and physical. Book your place today: https://www.eventbrite.co.uk/e/backing-britain-live-2020-tickets-101480914146?aff=joe
Why Have Made in Group Digitalised Their Exhibition?
Business operations have changed; the imposed necessity of social distancing has meant that virtual networking is the way of the present and future for now. To aid our members in embracing these changes, Made in Group have made it our mission to offer state of the art digital communication, marketing, and networking solutions to our members.
This mission is all the more pressing as, whilst some companies throughout the nation are likely to phase on-site working back within the coming months, remote working and social distancing more generally is not a reality that is likely to disappear entirely any time too soon - with many people even predicting that Covid-19 could cause a permanent shift towards remote working throughout the UK.
With networking going virtual for the time being, Made in Group have digitalised the likes of virtual Q&As, panel discussions, masterminds and networking events. Keep reading to discover some of the major ways in which Made in Group have gone virtual to help aid their members into a seamless transition into digital and remote operations.
What Is the Significance of "Backing Britain"?
Made in Group have recently widened our Backing Britain campaign to empower manufacturers. We are mainly focussed on reshoring, shortening supply chains and celebrating manufacturing heroes. It's never been more critical that we support one another through these difficult times.
The Backing Britain campaign has taken on a new meaning since the pandemic; we wanted to repurpose a logo we previously created and give our membership a brand resource to help market and promote their business.
Backing Britain allows a broader range of companies to support a Made in Britain message; it shows that you are Backing Britain, and there are many ways you can do this. One of which is by promoting yourself and your business as attending this event, by using the Backing Britain 2020 Live logo in a variety of ways.
Embrace industry change and register for tickets at Backing Britain 2020 Live by registering for tickets today: https://www.eventbrite.co.uk/e/backing-britain-live-2020-tickets-101480914146?aff=joe