On Tuesday 13th April 2021, Made in Group's digital team were joined by PR expert and owner of The Partners Group, Karen Tinkler, for a "Best Practice Storytelling for Manufacturers" masterclass.
The Partners Group are a Yorkshire based PR & marketing communications agency, who are also long-standing Patrons of Made in Yorkshire.
How does your business stack up as an employer of choice among would-be employees?
What’s great about working for your company? And how can you capture this and share it with the people who matter?
These were some of the questions answered in this Masterclass, including Karen’s expert tips for using PR and digital marketing to tell your story and build your employer brand.
Following Karen’s presentation, Joe Myko and Yasmin Banner also provided practical tips to put Karen’s advice into practice, notably through using the Made in Group platform. Following this, there was a segment in which attendees were be able to share your own experiences and ideas on this topic with fellow members in some short breakout rooms.
Discover all slides from the presentation below:
