The Backing Britain campaign has taken on a new meaning since the pandemic; we wanted to repurpose a logo we previously created and give you a brand resource to help market and promote your business
Made in Group have recently widened our Backing Britain campaign to empower members and have developed a suite of logos and brand guidelines so that you can show your support for British industry.
We are mainly focussed on reshoring, shortening supply chains and celebrating manufacturing heroes. It's never been more critical that we support one another through these difficult times.
Backing Britain allows a broader range of companies to support a Made in Britain message; it shows that you are Backing Britain, and there are many ways you can do this.
How Can Members Use The Logo?
- Link To Your Company Website: Linking your personalised Made in Microsite to your company’s main site is a fantastic way to promote your membership whilst simultaneously maximising traffic, publicising your membership and supporting SEO. The Backing Britain logo gives you a fantastic opportunity to place this link on your site.
- Company Clothing: Brand recognition and promotion of your brand aligned to Backing Britain or ‘MADE IN’ can be very powerful when used day to day on workwear and clothing accessories. Our members frequently add high visibility jackets and daily workwear to endorse themselves as a proud advocate of midlands manufacturing.
- Email Signature: Why not promote your involvement in Backing Britain Live 2020 whilst simultaneously showing you support for industry success. Placing the Backing Britain logo into your email signature will go a long way to promote yourself as an active manufacturing industry advocate to business affiliates and potential customers.
- Social Media & Marketing Campaigns: A major benefit of being a Made in Group member is the exposure you have unlimited access to. Create social cards to align yourself with Backing Britain and be seen by over tens of thousand followers group wide. Marketing campaigns also offer a fantastic opportunity to promote your company as being proud supporters of British industry.
- Contracts and Other Important Documents: Adding the Backing Britain logo to your important documents and contracts can be wholly effective in promoting your support for the midlands industry to business associates and clients. You can also add the logos to your business cards as well.
- Get Creative: There are many other company products which you can place the Backing Britain Logo onto in order to promote your membership, which have not made this list. The likes of stationary, mugs and even phone cases are some great places to show off your involvement in supporting industry. Take a look at some of our Made in Group products below to give you some inspiration!
Download Your Brand Value Today
All paid members can use the standard Backing Britain logo, whilst the Backing Britain 2020 Live logo is for those members who are exhibiting at our Virtual Expo Hall.
If you have any further questions on brand guidelines or how you can or cannot use the Backing Britain or Made in Group logos, then please consult with the team. Please also download the brand guideline book from the Resources section to familiarise yourself with how to use the brand and logo correctly.
To download the Backing Britain or Backing Britain 2020 Live logo, log into your Made in Group account and find in it the logos folder of the Resources section.