How Made in Group Are Helping Members Maintain Digital Operations

Whilst it may have come more abruptly than many would like, remote working and digital operations are not a reality that is likely to go away too soon, with many people even predicting that Covid-19 could cause a permanent shift towards remote working throughout the UK.

With offices being closed and remote working having become a daily reality for so many of us, it is easy to fall for the illusion that business has stopped altogether. Potential customers who are browsing your services online may have also presumed that you are not operating at all, without some sort of indication otherwise.

However, we here at Made in Group have still been receiving a lot of enquiries through our chatbot on the Made website, which is why we are rolling out a Live Chat functionality to all of our Made members - to assist them with a successful and seamless transition into digital working.

Ultimately, regardless of whether it is for the immediate future or they are using their enforced downtime to research for future investment, customers are still interested in what services and products you offer.

Therefore, Made in Group are currently rolling out a number of new features and campaigns to ensure that members are maintaining digital operations as seamlessly as possible - keep reading to discover more.

Supercharge Your Microsite Content, Free of Charge

To ensure that our members have all the right tools to thrive online, we are currently rolling out a campaign to "supercharge" all Made in Microsites. As part of this, our digital team are reviewing and enhancing the content of all of our members sites. For any free support with updating your microsite content or uploading news articles, please get in touch the Made in Group digital content team.

Microsite Supercharged

Online Webinars: Let's Keep the Industry Talking

Made have temporarily replaced Best Practice events with virtual meetings. This will include virtual Q&As, panel discussions and masterminds. The group hopes to put two or more of these types of events on a week, offering expert advice and discussions for Made members.

To access this new feature login to your made account and from your dashboard click 'virtual meetings' This will show you up and coming meetings you can join and also list past webinars with a link to the video stream.

Check out one of our latest webinars here: Lloyds Bank Q&A - COVID-19 SUPPORT (24th March 2020) - Watch Here.

Backing Britain Publication: Tell Your Story

The Express and Star publish the Made Mag; This has been one of their flagship titles often boasting more than 70 pages. Despite being one of the largest UK regional newspapers the Express and Star have suspended publishing except for their core daily newspaper. We do not have a new date for when this will restart. We expect this may not be soon.

The Made Group plans to produce a special edition, bounded publication titled “Backing Britain." This publication will carry stories from all of this year's exhibitors in the Midlands and Yorkshire, sharing what they do, their innovations, successes and sacrifices. The publication will form an integral part of our new virtual exhibition called "Backing Britain Live 2020."

We will print 5,000 copies; delegates will have a digital goody bag with the Backing Britain publication inside. We will also provide each exhibit with copies for their own use.

Members can send their stories to [email protected] or [email protected]. In addition to the printed version, we will also publish an electric edition, only fitting for the times!

BB Book

New Features Within the Made Platform

Made have implemented various new features into the online platform - including an Online Meeting function to facilitate virtual meetings with yourself and other members using Zoom.

Another new feature that our team is working on is a live chat tool which will be accessible from the user interface within the next 60 days; we are using open-source software to enable gold and silver members to access a chat feature they can add to the microsite. This means they can chat with visitors to their page. This will also integrate with the new digital expo in August.

Find out more about this here: https://www.youtube.com/watch?v=zjddPafA7Es&feature=youtu.be

Backing Britain 2020 Live: The Digital Business Festival

On 17th August 2020, Made will launch a digital exhibition “with a big difference” called Backing Britain 2020 Live - an immersive experience between the digital and physical - for Silver and Gold members. Made in Group CEO Jason said:

“As many of you know, we are an innovative organisation when it comes to technology; we do more than many realise. As a business, we have developed a digital platform that allows members to create their own social media microsite, upload news, attend virtual webinars and soon to include virtual mastermind groups, Q & A Sessions and panel discussions.

The event will be hosted on www.backingbritain.com where the entire exhibition hall will have virtual access to booths, interactive seminars and networking areas all accessible on the website.

Download your Backing Britain 2020 Live logos now from the Resources section of your Made account to promote your activity in the event. All paid members can use the standard Backing Britain logo, whilst the Backing Britain 2020 Live logo is for those members who are exhibiting at our Virtual Expo Hall.

You can find out more about the Backing Britain Live event, due to take place over two weeks in August by heading to: www.backingbritain.com. For tickets to the event, go to https://bit.ly/3ayv9DH.