Regardless of whether it is for the immediate future or they are simply using their enforced downtime to research for future investment, many customers are still interested in what services and products your business offers. This is why we are currently rolling out a campaign to review the content of all our members' microsites and optimise them accordingly.
With a personalised microsite, you can capture visitors from the Made homepage, utilise the search directory to contact relevant companies, capitalise on the vast array of external links to your unique digital space and much more.
To ensure that our members are capitalising on the limitless potential of their digital platform, our team at Made in Group have compiled a list of the key tips you should take on board in order to "supercharge" your microsite content further yourself.
1. Acquire Authentic Testimonials
Customer testimonials are one of, if not the, most effective way of gaining trust and prove the validity of your brand to others.
Utilising the Testimonial section of your social media microsite is an instant way to advertise your happy customers and clients to the rest of the Made in Group. We recommend company names and even the names of real people to maximise the benefits of this section.
2. Cultivate a Memorable “Meet the Team” Section
The digital nature of representing your company online means that you always can the risk of coming across as impersonal or even cold. Therefore, inserting a memorable and aesthetically pleasing “Meet the Team” section is vital to humanise your microsite further.
This can be a great opportunity to showcase some of the major faces within your company or perhaps even those who are the most active in terms of your Made in Group membership (e.g. attending events).
3. Link All Active Social Media Networks
If you want to maximise your digital exposure throughout the manufacturing industry, then it is vital to integrate all of your social media channels onto the microsite, including LinkedIn, Twitter, Facebook and YouTube.
4. Craft Unique Content
Through writing unique copy, you can gear your company brand and membership objectives specifically to the Made in Group, whilst simultaneously optimising your microsite for SEO.
It is essential to distill unique content throughout your microsite, in order for Google to accept the backlinks from and to your site. Whilst this doesn’t mean that every sentence needs to be reworded from your main website — the more unique copy you can instill, the better.
5. Upload articles every 4-8 weeks (minimum)
Posting articles through your social media microsite is a great opportunity to share positive success stories and champion industry knowledge through your brand.
The more fresh content you upload, the more “authority” you will be deemed to have on a particular topic or within a particular sector, by both Google and industry experts alike. We recommend Made in Group members aim to upload new articles every 4 weeks to reap the wholehearted benefits of both membership engagement and SEO optimisation.
6. Represent Your Brand in the Banner
Your banner heading and image are an absolutely vital part of the way your company markets itself to the membership group.
Whilst we’d love to go along with the old saying of “don’t judge a book by its cover”, unfortunately, a lot of people still will. Therefore, making sure that you feature a striking banner photo which represents your brand in a positive way, alongside a memorable banner heading, is vital for leaving a positive first impression on those viewing your microsite.
7. Link to Your Main Site
Linking your personalised microsite to your company’s main site is a fantastic way to promote your membership whilst simultaneously boosting traffic and SEO.
The Backing Britain and Made in the Midlands / Made in Yorkshire logos can be placed on your own company's website with a backlink going to the microsite. Many of our members do this to not only bring a wealth of digital benefits, but also to promote themselves as proud supporters of British industry.
Access your Backing Britain and Made In logos from the Resources section of your microsite today. Alternatively, contact [email protected] to be sent them directly or get further support with your microsite content.