Made in Group: Ready to announce in-person events

By Made In Group
schedule21st Apr 21

The Made in Group, which includes Made in the Midlands and Made in Yorkshire, will announce its new hybrid events model on Monday 26th April.

After a year of innovation on the digital platform, the management team will be matching its online presence with a bigger and better in-person offering.

“The Made in Group had to innovate and adapt its strategy in a COVID era. We also needed to be mindful that although we now understand the landscape, it does not mean this threat has disappeared. We have therefore developed a better offering that will also work in a post COVID era,” said Charles Addison, Managing Director of Made in the Midlands and Made in Yorkshire

This new calendar also coincides with the publication of an impact report that tells members precisely what the Made in Group did in numbers during the pandemic and plans for the year ahead.

The new plan includes a better online platform, breakfast events and more social events.

Jason Pitt, Group CEO said: “Whilst there may be online fatigue, that doesn’t mean digital innovation is over. Indeed it is now an essential component for improving our offering. As a membership group, we plan for the future and are prepared for both the opportunities and the challenges.” 

“Looking ahead, we know that face to face meetings and networking will return; we are bringing that back alongside our digital offering, a true hybrid, and one we believe will benefit all members, we will also have a broader reach than ever before.”

Look out for the Made in Group announcement on Monday; we will post to our social media channels and update members by email.


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