At the beginning of lockdown, Made in Group widened our Backing Britain campaign to empower manufacturers. Whilst the campaign has been going for some time before this - focused on supporting the industry through the likes of Brexit and closing the skill gap - we felt it was particularly vital to show support for one another through these difficult times.
The Backing Britain campaign has taken on a new meaning since the pandemic; we wanted to repurpose a logo we previously created and give our membership a brand resource to help market and promote their business. We are mainly focussed on reshoring, shortening supply chains and celebrating manufacturing heroes.
Backing Britain is powerful; people around the world respect our standards in quality, reliability and employee welfare. Backing Britain allows a broader range of companies to support an important message; it shows that you are Backing Britain, and there are many ways you can do this. One of which is by promoting yourself and your business as attending this event, by using the Backing Britain 2020 Live logo in a variety of ways.
Members can download their Backing Britain and Backing Britain Live 2020 logos from the resources section of their Made account.
How Does This Relate to Backing Britain Live 2020?
The reality is that social distancing and the current climate has meant that holding a physical exhibition, as we did before, is no longer possible. Business operations need to adapt and be dynamic in order to follow suit with this change - which is why networking has gone virtual. Embracing this change is vital to keeping industry going and connected during this time.
As CEO Jason Pitt has said, "The Made in Group has always had a strong technology focus.” We pride ourselves on offering state of the art digital communication, marketing, and networking solutions to our members.
In response to this demand, backing Britain 2020 Live will be hosted on www.backingbritain.com where the entire exhibition hall will have virtual access to booths, interactive seminars and networking areas all accessible on the website. The process will be very user friendly and easy to navigate around.
Not only will visitors have a unique experience online, but will also receive physical goodie bags to their door which includes: The Backing Britain 2020, 100 pg book - consisting of positive manufacturing news and information about exhibitors, a large printed poster of the exhibition hall, a Backing Britain lanyard and social posters and more.
With more than 30 planned events over 2 weeks, some of the key elements of the exhibition will include:
- Virual Expo Hall: A tactile and immersive digital exhibition experience, to help us unite, retain continuity and forge new connections
- Webinars: Thought leadership and guidance on all the hot topics as we move forward from the issues of Corona
- Conferencing: Over 30 planned events to help the community stay connected and strong through this adverse time
- Round Table Discussions: It’s more vital than ever we keep the conversation going, we’re planning round tables with key participants
On 17th August 2020, Made will launch a digital exhibition "with a big difference” called Backing Britain 2020 Live - an immersive experience between the digital and physical:
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