What Makes A Successful Blog on the Made Platform?

By Made In Group
schedule22nd Jul 22

As a member of the Made in Group, you have access to publish news to thousands of visitors every month. By regularly publishing engaging news you could also be featured in the Made in Group digest which goes out to more 11,000 industry professionals every week. Better yet, you could also be featured on social media channels which have over 35K followers. 

Every day Made in Group publishes a ‘Featured News story’ to the Made the Midlands and Made in Yorkshire Linkedin, Twitter and Facebook. The news that is featured can range from new product introductions, investment stories, awards news and best practice.

To create a successful blog for the Made platform, the news should be created with the audience in mind. Most visitors to the Made in Group platform are industry professionals, working in the manufacturing and engineering sector. Sharing best practice news is invaluable to industry professionals and could leave a lasting impression about your business. 

Short snappy headlines look great on a blog published to the Made platform and are better for keeping the attention of the reader. When news is featured in the Latest News section of the Made website, it only shows the first 8 words of the title. We recommend that you have a maximum of 8 letters for your title. 

To find out more about what makes a successful blog for the Made platform check out our webinar with leaders in PR and patron of Made in Yorkshire Partners Group: Best Practice Storytelling for ManufacturersYou can also watch our short video on how to publish news to the Made platform.


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