What Makes MIG's “Display Advertising” Feature So Powerful?Blogs
“Adverts” with Made in Group give members the chance to tailor their online advertising strategy to a targeted group of industry professionals.
This highly flexible and effective form of Display Advertising is exclusively available for Gold members of Made in the Midlands and Made in Yorkshire.
Gold members are given the opportunity to advertise a graphic promoting their company on 5 other member microsites. However, there are of course some restrictions to ensure that members don’t advertise on the microsite of a company that is a direct competitor.
Made in Group’s own display advertising giving members this choice allows them to direct their company promotion towards web traffic (people) who are already navigating around a fellow member and are therefore highly likely to be interested in the UK manufacturing industry - making it highly targeted and effective.
The Made in Group platform also provides analytics on each of your individual advertising campaigns, meaning you can see which of these display ads are most effective on a certain microsite and how many “impressions” it has received. This data can of course be used to inform members on which campaigns they may want to change, through choosing a different microsite to advertise on.
To find out more about the adverts feature with Made in Group, we suggest that you watch the best practice video below with our Digital Experience Executive: