What to Expect from the Physical Events at The 2022 ExpoMade News
Have you heard? Made in Group recently announced plans for the next 2022 expo, titled “Backing Britain 3.0”, which will aim to engage with thousands of people through a mixture of physical events and virtual reality technology.
Made in Group aims to engage with 300 people over the course of the live, “in-person events”, and then 3,000 people through the exhibition’s digital aspect.
In terms of the physical aspect of this exhibition: Wolverhampton, Derby and Leeds have been handpicked for three consecutive days of members networking and socialising, alongside a well-known keynote speaker at each event.
These locations allow for the most number of members possible to be able to attend at least one venue, whilst not needing to travel too far. Therefore, this “Backing Britain 3.0 Expo” also aims to far reduce the environmental impact which has been seen in previous exhibitions.
Backing Britain 3.0 will see the launch of Made in Group’s brand new virtual directory, which will comprise Silver/Gold member expo stands, all year round. Through using Matterport cameras and technology, this will also allow people to visit members’ premises using 360° immersive features and (optionally) VR headsets.
Looking at what you can expect from the physical events at the 2022 expo, Made in Group plan to book world-class venues, with delightful refreshments, and state of the art technology.
This technological aspect will form the link between the physical and virtual side of Backing Britain 3.0. For example, each physical event will give those in attendance the option to choose which member's factory to visit, through a virtual floor plan of QR codes, and virtual reality headsets scattered around the in-person venue. This technology aspect will of course be optional however, meaning that those in attendance can choose to live fully in the “real world” at these physical events if they would prefer!
To find out more about Backing Britain 3.0, watch Made in Group CEO Jason Pitt’s announcement video HERE.